The opening of Viru Keskus is a memorable milestone for bringing considerable changes to the centre of Tallinn and for creating a central hub for the city. Opening the centre in April 2004 changed permanently the centre of the city and Viru square in particular. The historical site has by now turned into a significant part of urban movement patterns, it is a transport hub and a place to get inspiration – it is the heart of the city pounding a strong rhythm.
The events taking place in the centre have been revolutionary trend setters, combining fashion events with culture for the first time in Estonian history. There have been gala concerts, theatrical shows, art exhibitions, etc. Viru Keskus houses a great number of high quality fashion brands and service points, and it has created the fabulous fashion event FIBIT (Fashion Is Back In Tallinn) taking place twice every year.
There are 109 representative stores in the Keskus, the only underground bus terminal in Estonia and the first rooftop cinema in Estonia, its bookstore Rahva Raamat is the largest in the Baltic countries, there is the most extensive beauty and jewellery zone in the Baltic countries, a modern sports club MyFitness and a semi-open rooftop car park for 456 cars.
Viru Keskus is a centre with the greatest visitor numbers in Estonia, it is one of the most important meeting places in Tallinn providing entertainment and recreation possibilities. It is one of the
most popular centres that has been truly embraced by the people of the city. It is a
paradise for shoppers, a place for handling daily tasks, meeting people and having